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Marketing to Children
This paper began with a description of how marketers have influence over young children and ended with suggestions on how to stop this control over young minds. Using the language of the child, sensationalizing products, and taking advantage of their vulnerable minds are all effective ways marketers' ambush children through advertisements. Nevertheless, to help diminish this problem parents ought to limit and monitor what their children are viewing or playing with, and encourage them to participate in physical activities, or any activities that are set away from the claws of marketers. However, this might help reduce the problem but new areas of the ethical debate will also continue to grow. Some of these new issues are the controversies that are arising from the growth of the Internet and of global marketing. Both the government and parents need to be aware of this continuing debate as these new issues arise. The boundaries in media and advertising are rapidly changing. Children and adults need to be able to recognize the intensity of advertisements over young intellects, therefore, they can prevent themselves and others from being sucked into the corporate community.
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