Marketing segmentation of Gordon Highlanders Museum
Gordon Highlanders Museum (GHM) which is a tourist attraction in Aberdeen has a unique and attractive building with artifacts and themes being displayed spanning 200 years of regiment's history. A market evaluation of GHM illustrates that the performance of this museum is affected by various internal and external factors. Implementation of a good accounting system, analysing the trends of the competitors and research on the client base would be important as part of the micro environment.
Technological factors like on-line museum, demographic factors like shift towards…
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