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Business is a very complex operation with hard work and a product or service is not enough. Market is a very important area where the trading of goods or services takes place. In order to succeed and correctly identify a market, a product or service, people need to do market research. This is an organized study of facts important to the business. In the following paragraphs I will discuss the relationship between marketing research and marketing strategy and tactics. I will give a brief summary of my chosen article and describe the purpose of the marketing research and a…
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