We will evaluate the effectiveness of our ad campaign by utilizing communication effect research as well as copy testing to be performed
From our definition of sales promotion, the goal is to create an incentive to buy. Our sales promotion effort will be highlighted by the use of rebates and patronage rewards. We would use trade shows/promotions as well. Our product can be debuted at a trade show, or convention in order to establish our brand awareness
The sales force in the early stages will be comprised of those individuals consistent with the description and serving the role of a Technician. This consultant to our clients will serve in the same manner as an inside sales representative, whose focus would be in the communicating and servicing level.
We would seek to build a long-term supplier-customer relationship. Our relationship marketing approach would help to quickly solve problems as well as work to improve the product and company process.
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