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Marketing mix consist of four elements: products, place, price, and promotion. The goal of marketing mix is to make decisions that center these four elements in order to create an integrated product/service offering to customers that satisfies their needs and wants. Marketing mix is very important in making marketing strategies to targeted markets.
The first element of marketing mix is the products, what is the actual product or service that the organization is offering to its customers of the targeted market. For example, our company is a medical endoscope company, our target market and consumers are doctors and hospitals. Our product offering are a combination of physical endoscope and repair service we provide to all our customers. …
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