Marketing Mix of Haier Group
Even though Haier has made great achievement in the US market, there is still some room in marketing tactics for Haier to improve.
Haier should develop new type of refrigerator such as Internet refrigerator and multi-functional refrigerator. Only done by this, can Haier conquer the frontier of refrigerator industry and induce customers to purchase Haier's product attributed to Haier's refrigerator being the most advanced. A company cannot keep or increase market share unless it continuously provide customers new products to satisfy customers' further demands.
Now that Haier has become an important role in American refrigerator market, Haier should adjust its original pricing policy. Haier should gradually transform to adopting marketing-orientated pricing method. In the long run, this is helpful for Haier to root into the US market and to avoid price war because Haier does not have enough strength to fight with its stronger rivals.
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