Marketing ethics introduction
What is/nature of ethics?
Where does ethics stand on an organization responsibilities? Pg 86
What is marketing ethics?
Marketing ethics issue?
Typical ethical issue in marketing mix? P 95
The ethical decision making?
* Individual factors.
* Organizational factors.
Improving ethical conduct in marketing
* Code of conduct/code of ethic
* Ethic officers
* Implementing ethics and legal compliance program.
* Code of ethic of the AMA (American Marketing Association)
Being ethical is…
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