Marketing (amzon.com)

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I believe the company has potential to earn profits in the near future since currently they have significant profit margin like 6.29% and operating margin like 5.67%. Return on equity is -134.38% that they should improve on as they are not earning money for their shareholders, as it's a negative figure. However, Return on assets is okay at 13.01%. Management should be more effective on earnings per dollar of share capital. Again looking at revenue per share of $19.62 shows that sales are good but suggests looking into decreasing costs further to secure better profits per share dollar. Its book value per share is currently 0.014 which is very low and it's highly debt leveraged.
The internet is an increasingly significant global medium for online commerce and Amazon.com appears to be well positioned to capitalize on market growth. Amazon should go for mergers/strategic alliances with the strong contenders like Barnes and Noble and the world's biggest retailer, Wal-Mart. …