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Managing for Ethical Conduct in a Global Business Environment
Since customs, culture and norms can be very different from their own, managers need to learn how to adapt to different cultures. .A good way to do this is by learning their language. In fact, according to this chapter, "language is an essential part of cultural learning and contributes to productive international business experience."(pg.318)
In addition, learning about how people behave and conduct business in other countries is essential. …
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