Love, Hate, and Target Audiences
Cosmopolitan is a magazine directed toward a twenty-something, female crowd who care about their appearance, health, and recreation. On the other end of the spectrum is Playboy, a magazine targeted at a primarily male audience. I am a subscriber to Cosmopolitan magazine, and would recommend it to other young female readers. However, because Playboy is not targeted toward my specifics, I am not and most likely never will be a subscriber.
The covers of these two magazines are actually quite similar. They both depict an appealing female. …
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