Language in Advertising
The wide use of advertising has created a special style of English--advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. In the development of advertising English, this kind of language has formed its own features in several aspects.
As a means to disseminate information, advertising English must be compact, vivid, visual, emotional and attractive. Therefore, morphology in advertising is quite different from common English.
The function of advertising is to provide information, attract consumer, exploit market, and promis…
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