Is Marketing a Science?
The common perception of marketing is that of an interdisciplinary field comprising knowledge from diverse fields of science, like business administration, sociology and mathematics. Despite - or probably because of this diversity - there have been extensive complaints about a deficit concerning the scientific status and the theoretical foundation of marketing. Marketing is still in a state of unresolved coexistence of theories, and in danger that the different schools of thought ignore each other. The intent of this paper is to critique the debate "Is Marketing a Science?" and h…
- Assess the Value of Marketing in This Major Financial Services Group as a Business Philosophy
- Is Marketing a Science?
- Quality controls are problematic in that they only serve to increase the cost and the time-to-delivery of the end product.
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