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The use of international strategies is increasing not only because of traditional motivations, but also for emerging reasons. Traditional motives include extending the product life cycle, securing key resources, and having access to low-cost labor. Emerging motivations focus on the combinations of the Internet and mobile telecommunications, which facilitates global transactions. Also, there is increased pressure for global integration as the demand for commodities becomes borderless, and yet pressure is also increasing for local country responsiveness.
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