Industrial Business Relationships and Networks
The well sounded name of this course.
But what does it mean at all? What was the purpose of the course and what kind of knowledge could we collect during the class?
In times of Globalization and a world without borders it is rather important for every company (companies on the domestic market as well as companies which are dealing on the global market) to provide an international network as well as to know
But how is that to manage? What are the managerial implications for network decisions, how important is the human factor in such network connections and what means that for the companies marketing? Only a couple of several questions I will try to answer.
First of all I want to write some words about the class of that course and second, I try to give you a short overview about the made literature experience we made.
- A Business Letter on Expanding into Foreign Markets
- Industrial Business Relationships and Networks
- The Vanishing Borde. The Weakening of Canadian Business
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