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In what ways has Channel 4 altered the landscape of British television broadcasting for its competitors?
The main characteristic of Channel 4's broadcasting life is, as John Ellis highlights, a marked shift from offer-led to demand-led television. Channel 4 can without question be seen as crucial in 'breaking open the habits of the era of scarcity, in leading the development away from concepts of balance and towards that of diversity of view'. This policy, despite the channel's difficulties, has proved successful, and has moved the goalposts of British broadcasting as a whole - indeed we saw a repetition of these revolutionary events with the birth of Channel 5 in 1998, which we will examine…
- In what ways has Channel 4 altered the landscape of British television broadcasting for its competitors?
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