IKEA case study
IKEA offers a wide range of home furnishing product items of good design and function at prices so Low that the majority of people can afford them. Originally targeting the young buyers, who often looking to furnish their first apartments. 1953 in Almhult sales of IKEA were mail order business with 40-80 times larger turnover of the average furniture. (95.23% of the SKr 16.8 million turnovers were from mail-order business). In 1965 Kamprad opened new outlet in Stockholm on the outskirt of the city with self service concept facilitated by wide distribution of informative catalogs and the us…
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- IKEA case study
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