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It's hard to think of Iceland as a vacation as a vacation spot. Way up there, in the middle of nowhere, a tiny island in the vast Atlantic Ocean, and there is the name Iceland (Brrrr.)
There's no doubt Iceland tourist board faces a serious marketing challenge, but those who dare to venture this far north will be richly rewarded.
This European nation's name is an early example of bait and switch. Long ago, explorers gave it is chilly moniker in hope that it would serve as a deterrent for invaders and undesirables. Yes there is ice in Iceland. Big giant glacier ice, but the inland…
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