How to Use the "Marketing Spectrum" to Market your Non-Profit Organization.
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The management and program delivery within a nonprofit organization is fundamentally a marketing endeavor. The organization is being marketed to two primary target market areas, (1) the people being served by the nonprofit, and, (2) the funding sources wherein contributed money is to be sought.
"Marketing" may be defined as follows: Marketing is a process by which something of value is given, delivered, communicated, sold or promulgated in any manner to one or more targeted markets, using selected marketing tools, means and devices.
The following Marketing spectrum reflects this marketin…
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