How to turn a tourist based retail store into an international business
Everybody knows that Hong Kong is a "shopping paradise" in the eyes of tourists. However, many tourist-based discount stores have been regarded as the "gimmick" business and seldom gain the attention of general public. With very little chance to succeed, Simon Kwok parlayed a 40 square feet counter into a multimillion-dollar global cosmetics empire, the SA SA INTERNATIONAL HOLDINGS LIMITED. The purpose of this report is to analyze the path to foreign markets and the business strategies of the company.
SA SA INTERNATIONAL HOLDINGS LIMITED is a leading…
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