How is the concept of congruency can be relevant to a revitalisation of brand equity strategy?
The brand value can be evaluated thanks to a survey. This survey shows notably the consumers are aware of the brand and the brand association.
This increase in attention can mainly be attributed to the fact that brands positively valued by consumers are of an enormous potential for the companies.
The main aim of this research is to deal with the impact and importance of the congruency on the brand equity.
The exploration of these effects is made by referring to the literature of brand images, brand association and brand awareness.
First, we will try to examine the meaning of the…
- Brand Loyalty and the factors affecting it
- How is the concept of congruency can be relevant to a revitalisation of brand equity strategy?
The Birth of a Brand
Brand development in the detergent market in Serbia.
Essay is good for using it as a guidline for structuring a marketing communications plan
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