How Internet Affects Small Businesses
Among the advantages that internet has brought to small entrepreneurs there are three that are most important. First, internet has considerably reduced the costs of communication through the use of e-mail accounts. Second, internet has also reduce the costs of marketing expenses and provide new marketing strategies, such as on line ads; also by the creation of web sites that provide customer with information about the company, its products and services, and even reduce the selling chain through direct selling towards the web. Thirdly, internet has expand the company's accessibility to information, through the net managers can find information about its customers, competitor and the economy, new markets, etc.
In conclusion, small business and internet have a strong connection between each other, internet has help small businesses to develop new and cheaper ways to stay in business and also businesses have enable internet to become as important as it is today.
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