How brand is conceived in the marketing process of cinematografich companies.
With this search I try to explain what a brand is and which is the importance of the branding in the marketing of all the firms. Subsequently I wanted to link the cinema as a phenomenon of branding and, speaking of marketing, as a set in the market, with all the tools and all the lapels, also trying to uncover the reasons for which people buy a particular garment and the motives for which people go to the cinema.
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