Henry Ford- Automobile Production and Marketing

Henry Ford used the mass marketing strategy when he began manufacturing the Model T Ford in 1908. Ford ignored the differences in the segments of consumers, and chooses to aim a single product at all segments (the whole market). At this time Ford was the only car manufacturer that produced an affordable car for the people of the middle class, which resulted in mass consumption. Ford then moved into the world of segment marketing and targets a variety of different segments with a series of different products. …