Mission, Goals and Objectives:
The Mission of the company is to produce world-class cameras marketed all over the world, produced at most optimum cost using best manufacturing practices, giving value for money to its customers and maximizing yield for its investors.
The Strategic Goals of the company are:
1. To be among first five camera producers in a decade.
2. To manufacture world-class cameras with a P/Q ratio of at least 4 stars.
3. To maximize financial performance of the company as reflected by a good Earning Per Share (EPS), Return on Investments (ROI), Steady stock prices and a high credit rating.
The competitive strategy
It revolves around decisions pertaining to Research and Development, Component Usage, Manufacturing high performance cameras, wide Breadth of product line, Operations, work force compensation, Outsourcing, Pricing, Sales marketing and Finance decisions.
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