In today's consumer-oriented society, ad agencies often ask "What makes an effective ad for a man or for a woman?" Gender has been and continues to be one of the biggest factors in advertising and marketing. Gender is frequently used as a basis for segmentation for a significant proportion of products and services. To successfully implement such segmentation, marketers and advertisers need to understand how men and women process marketing information, judge products, and behave in the marketplace.
Advertisements aimed at one sex tend to portray gender differ…
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