Pievienot darbus Atzīmētie0
Darbs ir veiksmīgi atzīmēts!

Atzīmētie darbi


Skatītie darbi

Darbs ir sekmīgi pievienots grozam!



interneta bibliotēka
Atlants.lv bibliotēka

Izdevīgi: šodien akcijas cena!

Parastā cena:
0,45 (13%)
Cena ar atlaidi*:
Publicēts: 28.01.2011.
Valoda: Angļu
Līmenis: Augstskolas
Literatūras saraksts: 8 vienības
Atsauces: Ir
Darba fragmentsAizvērt

MacRury concludes that ‘advertising, it has been assumed, manipulates audiences in general, but women in particular. […] “The consumer”, coded as feminine, is regarded as less capable of judgment and more prone to the irrational impulse’ (2009: 246). This indicates that advertising is more influential on women than men and it uses the weaknesses of consumers, such as emotionality, to use them as its strengths. For example, in the Jean Paul GAULTIER fragrance advertisement (see appendix 1.5) there is portrayed a woman and the gaze is constructed in the way that the eye first focuses on the middle part of the woman’s body and then moves around the image, but there is actually no choice for the eye to start to gaze at the image from the upper part to bottom or vice versa as the eye itself is constructed in the way that it primarily focuses around the centre of a particular object and only then moves around. The advertisement emphasizes the femininity, fragility and in a way also dominance – the qualities women themselves today tend to long for. In this way the creator manipulates with the women (target audience) – at the end there is a question, what connection does these qualities have with the fragrance itself, does the authors of the advertisement actually think that women expect that by buying the fragrance the qualities of the image will automatically come along as the bonus? In a way very much naïve for the creator to expect that, however, the actual sales in the field show differently. Therefore, it can be concluded that the society itself allows to be manipulated with. …

Autora komentārsAtvērt
Darbu komplekts:
IZDEVĪGI pirkt komplektā ietaupīsi −2,93 €
Materiālu komplekts Nr. 1237838
Parādīt vairāk līdzīgos ...

Nosūtīt darbu e-pastā

Tavs vārds:

E-pasta adrese, uz kuru nosūtīt darba saiti:

{Tavs vārds} iesaka Tev apskatīties interneta bibliotēkas Atlants.lv darbu par tēmu „Gaze Construction”.

Saite uz darbu:


E-pasts ir nosūtīts.

Izvēlies autorizēšanās veidu

E-pasts + parole

E-pasts + parole

Norādīta nepareiza e-pasta adrese vai parole!

Aizmirsi paroli?


Neesi reģistrējies?

Reģistrējies un saņem bez maksas!

Lai saņemtu bezmaksas darbus no Atlants.lv, ir nepieciešams reģistrēties. Tas ir vienkārši un aizņems vien dažas sekundes.

Ja Tu jau esi reģistrējies, vari vienkārši un varēsi saņemt bezmaksas darbus.

Atcelt Reģistrēties