Fiat Case Study

FIAT AUTO COMPANY IN CRISIS.
A hundred years of history it is a hundred years of ideas, determination and success for Fiat. Fiat, once the largest carmaker in Europe implemented diversification of production and focused on the most promising markets which has characterized its development through its entire one-hundred-year history.
In 2002 the business experienced a shakeup, they lost $704 million, but they were confident and believed in Fiat Auto's future. "I want to again emphasize that we believe in Fiat Auto", said Gianni Agnelli. …