Evaluate Sales Team Effectiveness and Performance

Sales and marketing is about understanding the strategic goals of your customers and creating long-term solutions, building trust and value-added relationships. Organizations may also face major challenges striving to find, win and keep profitable customer relationships.
A customer-focused organization involves marketing which is practiced throughout the whole hierarchy where everyone has a role to play. This would include managers, the sales teams, marketing and communicating staff and external marketing agencies and specialists.
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