Essay in Business Ethics
The media, some society actions and others can easy affect company’s reputation or clients trust in their products. These risks can motivate companies to prevent conflicts with their stakeholders.
Canon, like many other leading companies, has placed a high priority to stakeholders
and it has outstanding philosophies. They regularly contacts with stakeholder so there would be mutual understanding. Canon as one of the action of Corporate social responsibility (CSR) has named their most important stakeholders, and wrote down their relationship, how they engage and topics of their interest. It’s very in interesting and helpful not only for the company, but also for the stakeholders, so they can see, that the company is counting with them. They annually do these stakeholder surveys (employee surveys, social media, conferences with
partners, community events) to help them identify CSR issued for Canon, and this is driven by the company’s commitment to stakeholder needs and expectations.
The company introduced Corporate social responsibility strategy based on the Kyosei
philosophy in 1988. At that time this philosophy was not that widely known and used, but now it is commonly used in business and politics. Kyosei in Canon is referred as – living and working together for the common good into the future. Canon is devoted in making its business in a way that supports the people involved as well as the environment and communities, and
this is basically what stakeholder theory is about.…
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