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Environmental Factors - This Paper Identifies the Environmental Factors that Affect Global & Domestic Marketing Decisions. - MKT/421
Marketing Coca-Cola in China has been a long and trying road. The Coca-Cola Company first opened bottling plants in Shanghai and Tianjin in 1927. A third plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of relations between China and the United States. Coca-Cola was the first American consumer product to return to China. (Coca-cola.com)
Some of the environmental factors faced in the first few years sales being one of them. …
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