ELECTROLUX: MERGER EXPERTS<Tab/>
Electrolux is a multinational company, which has reached its current size by an aggressive horizontal expansion strategy. Although experts in mergers, this case show the difficult process of uniting two with vastly different managing cultures and style. The core problem facing Electrolux, is how to integrate and motivate the group of 150 renegade middle managers who are hindering the success of their merger.
At the core of Electrolux's evolution is an aggressive strategy of expansion through acquisition. In the b…
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