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As a highly successful luxury department store, Victoria currently retail through a single exclusive store in Piccadilly. Recently these revenue streams have been badly affected by the terrorist attacks of September the 11th; as a result this report has been commissioned by the Managing Director, Tom Brown, to investigate e-commerce as an opportunity to pursue future growth A commitment to exploring new business opportunities is laid out in our company Vision and Mission statements.
Victoria's e-commerce strategy has three business objectives:
Generate New Revenue
Focus on the UK market
It is believed that these objectives can be achieved without cannibalising Victoria's existing revenue stream.
Competitors: All major competitors are currently searching for successful expansion strategies; although all have a web presence, few are currently fully engaged in e-commerce activities. Of those engaged in e-commerce none offer a complete range of products.
- Michael E Porter - Five Competitive Forces
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