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Every era of business yields new strategies and new ways of doing business. With the introduction of radio and television came the first mass-market advertising. Nowadays the Internet and something known as e-commerce are radically changing the business world gradually. There are some elements of commerce that are necessary for any transactions to take place, which should be available for regular bricks-and-mortar commerce as well as for e-commerce. First, whether a firm is doing business online or in the real world, it must have a product to sell or a service to offer. …
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