Distribution Management : a critical approach.
Very few products are sold by their producer directly to the final customer. The
vast majority pass through the hands of one or more intermediaries, such as wholesalers, dealers, brokers or retailers. When trading links are established between these intermediaries, a marketing channel is formed. Intermediaries create value by reducing the spatial separation - the physical distance between the actual point of production and the point of consumption - between manufacturers and final users of products and services. The relationship between marketing and physical distribution…
[Dutch] Case Study Marketing Management: Dell-New Horizons (HBS 502-022) - DUTCH
- Distribution Management : a critical approach.
- General Aviation Marketing and Management
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