Pievienot darbus Atzīmētie0
Darbs ir veiksmīgi atzīmēts!

Atzīmētie darbi

Skatītie0

Skatītie darbi

Grozs0
Darbs ir sekmīgi pievienots grozam!

Grozs

Reģistrēties

interneta bibliotēka
Atlants.lv bibliotēka

Izdevīgi: šodien akcijas cena!

Parastā cena:
3,99
Ietaupījums:
0,68 (17%)
Cena ar atlaidi*:
3,31
Pirkt
Identifikators:703397
Autors:
Vērtējums:
Publicēts: 16.05.2003.
Valoda: Angļu
Līmenis: Vidusskolas
Literatūras saraksts: Nav
Atsauces: Nav
Darba fragmentsAizvērt

1.0Introduction
Very few products are sold by their producer directly to the final customer. The
vast majority pass through the hands of one or more intermediaries, such as wholesalers, dealers, brokers or retailers. When trading links are established between these intermediaries, a marketing channel is formed. Intermediaries create value by reducing the spatial separation - the physical distance between the actual point of production and the point of consumption - between manufacturers and final users of products and services. The relationship between marketing and physical distribution is not clearly defined. There is a disagreement over what can legitimately be regarded as physical distribution. The broad definition includes decisions on the number of outlets to be supplied and choice of intermediaries, as well as the physical organization of transport and storage operations. A more specific definition assumes that "the basic framework of outlets and intermediaries is already established and sees the role of physical distribution to be the efficient movement of goods through these predetermined channels" (Hawkins. 1999). As we can see from the history of Star Chemical Co. the managers have nearly no experience in choosing and handling the appropriate channels of distributions. Also Star Chemical's sales force have no experience in selling to wholesalers or retail firms in the consumer area. Therefore before we continue any further, we must first understand the meaning of marketing channels and the importance of selecting them. So a marketing channel can be defined as "exchange relationships that create customer value in the acquisition, consumption and disposition of products and services" (Pelton, Lou, E. 2001). This definition implies that exchange relationships emerge from market needs, as a way of serving market needs. …

Darbu komplekts:
IZDEVĪGI pirkt komplektā ietaupīsi −5,18 €
Materiālu komplekts Nr. 1270154
Parādīt vairāk līdzīgos ...

Nosūtīt darbu e-pastā

Tavs vārds:

E-pasta adrese, uz kuru nosūtīt darba saiti:

Sveiks!
{Tavs vārds} iesaka Tev apskatīties interneta bibliotēkas Atlants.lv darbu par tēmu „Distribution Management : a Critical Approach”.

Saite uz darbu:
https://www.atlants.lv/w/703397

Sūtīt

E-pasts ir nosūtīts.

Izvēlies autorizēšanās veidu

E-pasts + parole

E-pasts + parole

Norādīta nepareiza e-pasta adrese vai parole!
Ienākt

Aizmirsi paroli?

Draugiem.pase
Facebook
Twitter

Neesi reģistrējies?

Reģistrējies un saņem bez maksas!

Lai saņemtu bezmaksas darbus no Atlants.lv, ir nepieciešams reģistrēties. Tas ir vienkārši un aizņems vien dažas sekundes.

Ja Tu jau esi reģistrējies, vari vienkārši un varēsi saņemt bezmaksas darbus.

Atcelt Reģistrēties