Discuss the Significances and Effects of Globalization/global Cultures on Contemporary Television

Globalization is defined as a concept which reveals the compression and intensification of consciousness of the world as a whole (Robertson, 1992 cited in Barker, 1999). It is a phenomenon that gives people worldwide, immediate access to other cultures, making it practically impossible for societies to exist in complete isolation (Cunningham et al. 1998). Through globalization, television creates the "armchair traveller"; it allows people from different parts of the world to visually experience a radically different culture without having to be physically situated in that location.
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