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Developing Customer Loyalty at Chelmsford Star Cooperative Society
Tie up with other establishments :
oHave tie ups with petrol pumps, parking lots, restaurants etc. where the stores consumer can pay using the Starcard.
oProvide points to your customers when he uses the Starcard to pay at the above establishments to encourage the users to use the card.
*The smart cards can store the personal data of the consumers, his shopping preferences and this can be used by the retail store to conduct various customer analyses to improve the sales, customer satisfaction and reduce inventory.
*Smart cards can be used to aid in warehouse management.
oSmart cards can be attached to batches of goods to monitor the movement of the goods along the supply chain.
oThe information stored in the smart cards can be used to analyze the pain points of the supply chain.
2.Based on the experience of society with smartcard technology, draw up a critical appraisal of its use which would demonstrate the advantages and disadvantages of the technology to a retailer considering the introduction of a loyalty scheme?
Smart card has a number of advantages because it is like a mini storage cell which can store a lot of information and it can allow the users to do away with his entire wallet. It can be used for payments, storing personal information and as an ID.
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