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Marketing is used in every business, marketing can be as simple as word of mouth or an elaborate campaign. When businesses want to be more widely known they rely on marketing to get the word out on the company and the products or services that they provide to a diverse customer base.
Marketing is a tool that a business develops to reach out to their current and potential customers to increase sales of the product or service. An effective campaign can make promises to the customer's, then the company needs to deliver and make good on the promises. …
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