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Decision Making at the Top: The All-Star Sports Catalog Division
To decide the course of action to be taken for improving the cross functional communication and coordination between the top decision makers of All-Sport Catalog Division.
Don Barrett, president of All- Star Sports Catalog Division, which dealt in catalog selling of sports goods, hired a consultant to study his staff's strategic decision making process. His objective was to improve his organization's ability to identify and exploit the strengths of the division's businesses and to get effective cross-functional communication and coordination out of his team.
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