There are some unique characteristics about cyber environment, if we compare with traditional marketing. We have shown that the cyber environment has sparked a revolution in the way that we do business. Nowadays, there are all kinds of E-business companies be built around the world every day.
Cyber marketing is the trend in the long term. In fact, it is emerging as the next battleground for market shares and market dominance. Few businesses can escape the needs to integrate use of the Internet into their operations. If they don't seize the initiative and act quickly, even if this will threaten their existing profitable business, they may still go under. Actually, the travel industry, commodity retailing and personal finance sectors are already operated on this way. As the trend continues, marketing use the Internet for commercial transactions will be increased rapidly.
Nevertheless, although the cyber marketing is the trend, there are some inevitable disadvantages. In particular, there are security, limit usage, skewed consumer demographics, and chaos, clutter considerations that cannot be disregard. In the short term, the cyber marketing cannot leave traditional marketing. Today, organizations should use Internet technology to restructure and developing the traditional marketing, and then create higher customers satisfactions. Customer satisfaction should bring us higher befits.
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