Customer Analysis of UK Car Market
Car manufacturers in the U.K are predominantly foreign owned companies. The most prestigious UK brands are owned by Ford, BMW and Volkswagen-- Aston Martin by Ford, Rolls-Royce by BMW and Bentley by Volkswagen.
Ford group of companies is the largest supplier of volume manufactured cars to the U.K market. In addition, its Jaguar and Volvo brands are among the leading brands in the luxury market. Mazda, the Ford subsidiary is a well known band in the sports car and innovative intelligence.
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