Cultural Aspects of Marketing Strategies

1 International Marketing Strategy
Strategy is a firm's theory about how to compete successfully. It represents the
cumulative direction of the organization, given the internal and external factors.
An International Marketing Strategy has to ensure that the firm's overall business
strategy is supported. You can divide three forms of business strategies:
-differentiation
-cost leadership
-focus
The differentiation strategy requires special features to differentiate from competitors from the customer's point of view. …