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Critical Review and Research Design: Companies’ Environmental Reports and Performance
|PART 1.||CRITICAL REVIEW OF PAPERS||2|
|OVERVIEW OF KEY IDEAS||3|
|CONCLUSIONS AND SUGGESTIONS||5|
|PART 2.||RESEARCH DESIGN||7|
|LIMITATIONS AND PRACTICAL CONSTRAINTS||10|
It is also important to discuss the issues of the quality of this research (Saunders et al. 2007, p 318). First there is an interviewer bias, when the researcher has to control the desire to impose her beliefs, or to frame respondent’s answers. This bias may also occur during the interpretation of data. The next bias is an interviewee or response bias. There is a need to understand the interviewee’s sensitivity linked to the willingness and unwillingness to discuss the company where he or she works, or personal relations of stakeholders with particular companies. Unanimity aspects can help in this case. In addition to reliability problems, the generalisability should be addressed. The attempt of this research will be to collect data from as many interviews conducted with representatives of Scotland’s companies and most powerful stakeholder groups. However, it will be extremely difficult to generalise results for the wider society of Scotland.
Moreover, the researcher will pay particular attention to ethical issues at all stages of the research. All the interviewees will stay anonymous, and their data and information provided will be treated with confidentiality principle. The interviewees will be provided with the description of the interview process and aim prior to the interview. In addition, the researcher will make sure that interviewees fully understand what the research is about at the interview. The participation in the interview will be voluntary and interviewees will be able to withdraw from the research at any time. The avoidance of harm principle will be also ensured at all stages.
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