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Consumers Purchase Decision Process
Consumers make purchase, in order to meet their needs. Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer.Buying process is managing by professional buyers who know what to look for, and is very active and effective in their effort to get it.
One of the main components of the buying process is a decision-making. Buyer decision process consists of five parts:
• Problem recognition. This is the moment when the buyer recognizes that there is a problem. The problem is new needs, such as hungry, but the real situation is that at home there is nothing edible. The end result is the decision to buy something to eat.…
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