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Consumer Purchase Decision Process
Every person final decision reason is different. After finding the most suitable good for you the next step is buying.
Purchase can also be affected by:
- Consumer expectations, mood or mental state,
-Buyer`s preparedness, the existence of life experience and practical skills,
-Socio-psychological rules, which are marketed to people`s expectations,
-Income level can change as well.
The consumer`s decision change, postpone or abandonment of a product also affects risk. The consumer isn’t certain about all purchase consequences. To reduce this risk, marketing specialist is required to supply the people with all the necessary information about the product.
After purchase consumer can be satisfied or also he can regret this purchase. If the inconvenience is caused and person wants to get rid of the product, then marketing specialist should be responsive and take the item back. Therefore consumer could be able to make a new decision.
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