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Consumer and Organisation Markets
Define business markets and explain how the business markets differ from consumer markets. Give relevant examples to support your answer.
A business market is one consisting of individuals and organisations purchasing products and services for use in production of further goods and service for sale, lease or rental at a profit. In general a market is:
"The set of all actual and potential buyers of a product or service. Buyers often share a particular demand or need which can be satisfied through exchanges or relationships." - Kotler.
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