Competitive Analysis of Walmart.
Factors Affecting formulation of the Corporate Strategy
I. Dominant Economic Features
A. Market Size
Businesses in the discount retail industry can earn annual sales as high as $200B up to a low of $7B.
B. Scope of Competitive Rivalry
Generally, there are two sets of competitors for Wal-Mart. Regional discount retailers such as roses, Howard's and Duckwall-ALCO. These companies will be forced into a massive marketing revolution with the entry of Wal-Mart to their region.
Also, Wal-Mart has competitors in a national basis. These retailers could be identified as K-Mart, Sears, Kohl's and…
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