Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas
By analyzing this case we realized that in the business of aircraft you have to prevent all the future events and also the reaction of competition in order to avoid huge problems, because this industry is managed only for few and strong competitors. Also external environment and decision in International Commerce, like the GATT stipulations, affects directly on the business, so the companies have to take into account this situation. Strategic planning and long-term goals are needed, because you can't implement an overcapacity only to compete, it is not really competitive because that results in high costs for the company. If a company is "competitive" it doesn't mean that the price is the factor that makes it competitive all the situations around affects the competitiveness and there are different situations that we have to take into account.
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