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Coca Cola: An Introduction and Brief Analyis of Its Strategic Position
Coca cola is a most valuable brand, worth a staggering $69.9 billion. It's also arguably the most ubiquitous brand in the world with its products advertised distributed from Cameroon to Cambodia. An iconic brand name that is synonymous with its sector, Coca-Cola has dominated the soft drinks market since its launch nearly 130 years ago, growing to own 300 brands in 200 markets.
It's a global institution a corporate myth-maker that has a dedicated section on its website called "Cokelore" which demystifies stories such as how its advertising created the image of modern father Christmas in 1…
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