Cmpetitive advantage of Colgate Palmolive.
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WAC for Colgate-Palmolive "The Precision Toothbrush"
Colgate-Palmolive (CP) is a global leader in household and personal care products, with over $6.06 billion in sales and a gross profit of $2.76 billion. CP's five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP's strong suit, accounting for 64% of sales and 67% of profits in 1991, the company faced tough competition in international markets from P&G, Unilever, Nestle's L'Oreal Division, Henkel…
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