Choose One Strategy and Its Implications for a Danish Supermarket
Originally, the price strategy is very successful in Denmark and Germany, because in this countries who buy in a discounter store thinks that the products offered there are the everyday essentials and they think that there are lowest prices and high quality.
On the other hand, in UK low prices are associated with poor quality, that is why people prefers spent a little bit more money buying in stores where they think that the product quality is better. If Netto's marketing strategy is only focused in low price there is the danger of loosing market share because customers do not trust in it and its products, because are mainly not known brands, or are Netto's brand.
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